DIRIGIDO POR KEEGAN WILCOX
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September 24, 2010, 2:30 pm
Director Selects Winner of Philips Consumer Contest
By STUART ELLIOTT
Ridley Scott, known for directing movies like “Blade Runner” and “Gladiator,” has chosen the winner of a contest to create short films that was sponsored by Philips.
Mr. Scott picked a film called “Porcelain Unicorn” as the winner of the Tell It Your Way contest. The name, echoing the long-time Burger King slogan, “Have it your way,” underlines the nature of the contest, which is in the genre known as consumer-generated or user-generated content.
“Porcelain Unicorn,” which can be watched on YouTube, was the brainchild of an American director, Keegan Wilcox. Mr. Wilcox, a producer and director at ELA Advertising in California, wins prizes that include a week working at Ridley Scott Associates and the promotion of his short by Philips in venues that include a section of the Philips Web site.
Mr. Scott selected the short from among more than 600 entries in the contest, which was inspired by online commercials for Philips, under the title “Parallel Lines,” created by the London office of DDB Worldwide, part of the Omnicom Group.
A People’s Choice Award was also presented in the contest, to a short called “Baby Time,” by a French director, Cedric Petitcollin. “Baby Time” can also be watched on YouTube.
There is also a YouTube channel devoted to the contest. The entries were winnowed to 306 semifinalists, which a panel of judges narrowed to 10 finalists. The public then voted on YouTube to select five of those 10 shorts for the final round of judging, during which Mr. Scott chose “Porcelain Unicorn” as the winner.
THE NEW YORK TIMES
http://mediadecoder.blogs.nytimes.com/2010/09/24/director-selects-winner-of-philips-consumer-contest/
Today, Ridley Scott announced Porcelain Unicorn from American director Keegan Wilcox as the winning short film in Philips’ Tell It Your Way film-making contest.
The contest, which received over 600 entries from around the world, invited aspiring filmmakers to create an original short film using the same six-line dialogue as the Cannes Lions award-winning Parallel Lines short films directed by RSA talents Carl Erik Rinsch, Greg Fay, Johnny Hardstaff, Jake Scott and Hi-Sim.
Commenting on his choice of winner, Sir Ridley Scott said: “I chose Porcelain Unicorn to be the winning film as it had a very strong narrative; a very complete story that was well told and executed.”
porcelain-unicorn
Directed by Keegan Wilcox, it is a sensitive and moving tale of how a traumatic wartime encounter inspires a man in later life. Wilson cites his grandfather’s war stories as inspiration for the short, and the ‘hero’s journey’ of a Joseph Conrad novel.
Keegan Wilcox commented: “I'm honored and humbled Sir Ridley Scott selected our film from five equally deserving entries. This came as a huge surprise. Being awarded the opportunity from Philips to gain valuable work experience at RSA is a privilege and a first step on the long road to a career.”
Following a round of public voting on YouTube to select the top five, the overall winning film, Porcelain Unicorn, was chosen by Sir Ridley Scott. Porcelain Unicorn and the other finalists can be viewed at:
www.youtube.com/philipscinema
The public was also given the chance to vote for their favourite entry and select a ‘People’s Choice’ runner-up. Slapstick comedy, Baby Time, by French director Cedric Petitcollin received the highest number of votes.
Parallel Lines continues with today’s release of a 3D short film, The Foundling, directed by Barney Cokeliss. Created to showcase the world’s first Full HD 3D cinema proportion LED TV, the film will be available to view in selected Philips retailers.
Director, Barney Cokeliss, comments: “Making The Foundling was a fantastic creative challenge. 3D brings a host of advantages and possibilities to the film-maker, enhancing the visual vocabulary - the way you tell a story. A circus seemed like a perfect setting for a 3D film since it contains lots of different layers, rich detail and texture and lots of movement”.
A historical drama set in a 1930s circus, The Foundling was shot in collaboration with award-winning stereographers Vision3@Compendium featuring a team who also worked on 3D blockbuster, Avatar (2010).
A 2D version of The Foundling will also be presented exclusively to fans on Philips Cinema’s Facebook page www.facebook.com/philipscinema, and will then be released on www.philips.com/cinema and www.youtube.com/philipscinema on September 22nd. Exclusive footage of how the film was made, including interviews with the director and crew, will be released on Philips Cinema’s Facebook page.
http://www.rsafilms.com/news/news/philips-winner-announced
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